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Privacy Policy

Last updated: July 12, 2026

This Privacy Policy explains how Banks in SG (“we,” “us,” or “our”) collects, uses, stores, and shares information when you visit banksinsg.com (the “Site”). Banks in SG is an independent informational website covering banks and banking services in Singapore.

This Privacy Policy provides general information about our data practices and does not constitute legal advice. Privacy rights and obligations may vary according to the visitor’s location and the laws that apply.

Quick Summary

  • We do not provide user accounts and do not intentionally collect sensitive personal data.
  • Limited technical and usage data may be collected through cookies, analytics, hosting, and security services.
  • The Site may display advertisements or contain affiliate links operated by third parties.
  • Cookie controls may be available through your browser, device, or consent settings displayed on the Site.
  • Privacy-related requests may be sent to support@banksinsg.com.

Information We Collect

We may collect the following categories of information:

  • Technical and Usage Data: Internet Protocol address, browser type, device type, operating system, pages viewed, referring pages, visit times, interaction data, and approximate location inferred from an IP address.
  • Cookie and Similar Technology Data: information stored or accessed through cookies, pixels, local storage, and similar technologies used for functionality, security, analytics, and advertising.
  • Voluntary Communications: information provided when you contact us, including your name, email address, message content, and any information you choose to include.

Cookies and Analytics

We use cookies and similar technologies to maintain Site functionality, protect the Site, understand how visitors use its pages, and improve performance. Cookies may be placed directly by the Site or by third-party services used for analytics, advertising, hosting, or security.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect the availability or operation of some Site features.

Where Google Analytics or another analytics provider is used, the provider may process technical and usage information according to its own privacy terms. Information about Google’s handling of data collected through partner websites is available through Google’s partner sites policy.

Advertising and Affiliate Links

The Site may display advertisements or contain affiliate links to third-party products, services, or websites. Advertising and affiliate partners may use cookies or similar technologies to measure views, clicks, referrals, and campaign performance.

Third-party advertising platforms, affiliate networks, and linked websites operate under their own terms and privacy policies. We do not control how those parties collect or process information after you interact with their services.

How We Use Information

  • Operate, maintain, secure, and improve the Site.
  • Measure traffic, usage patterns, and content performance.
  • Respond to messages, questions, and privacy requests.
  • Detect, prevent, and investigate fraud, abuse, technical problems, and security incidents.
  • Administer advertising and affiliate relationships.
  • Comply with applicable legal and regulatory obligations.
  • Establish, exercise, or defend legal claims.

Legal Bases for Processing

Where a legal basis is required, personal data may be processed based on:

  • Consent: where you have agreed to a specific use of your information, including non-essential cookies where consent is required.
  • Legitimate interests: including Site operation, security, audience measurement, service improvement, and protection against misuse.
  • Legal obligations: where processing is necessary to comply with applicable law, regulation, or legal process.
  • Contractual necessity: where processing is required to respond to a request or provide a service you have requested.

Where Singapore’s Personal Data Protection Act 2012 applies, personal data is collected, used, and disclosed for purposes that have been notified or otherwise permitted by law.

Data Retention

Personal data is retained only for as long as reasonably necessary for the purposes described in this Privacy Policy, including operational, security, legal, accounting, and dispute-resolution requirements.

Retention periods may vary according to the type of information, the reason it was collected, legal requirements, and the settings of the service providers involved. Aggregated or de-identified data that no longer identifies an individual may be retained for statistical and analytical purposes.

Sharing of Information

Information may be shared with the following categories of recipients:

  • Service Providers: hosting, analytics, security, email, content delivery, technical support, and Site maintenance providers.
  • Advertising and Affiliate Partners: parties that provide advertisements, referral links, campaign measurement, or related services.
  • Professional Advisers: legal, accounting, insurance, or other professional advisers where reasonably necessary.
  • Authorities and Legal Recipients: courts, regulators, law enforcement agencies, or other parties where disclosure is required or permitted by law.
  • Business Successors: a purchaser, successor, or relevant adviser involved in a merger, acquisition, restructuring, financing, asset sale, or similar transaction.

We do not disclose personal data to third parties for purposes unrelated to the operation, protection, financing, or lawful administration of the Site.

International Data Transfers

Some hosting, analytics, advertising, security, and technical service providers may process information in countries other than the country where you are located. Privacy and data protection laws in those countries may differ from those in your jurisdiction.

Where required by applicable law, reasonable measures are used to protect personal data transferred across borders, including contractual safeguards and service-provider data protection terms.

Your Privacy Rights

Depending on your location and the laws that apply, you may have the right to:

  • Request access to personal data held about you.
  • Request correction of inaccurate or incomplete personal data.
  • Request deletion of personal data in circumstances provided by law.
  • Object to or request restriction of certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Request a portable copy of eligible personal data.
  • Submit a complaint to an applicable data protection authority.

These rights are not absolute and may be limited by legal exemptions, identification requirements, record-retention duties, or the rights of other individuals. Requests may be sent to support@banksinsg.com.

Children’s Privacy

The Site is intended for a general audience and is not directed to children under the age of 13 or any higher minimum age required by applicable law. We do not knowingly request or collect personal data from children.

A parent or legal guardian who believes that a child has provided personal data through the Site may contact us to request its review or deletion.

Security

Reasonable administrative, technical, and organizational measures are used to protect information against unauthorized access, alteration, disclosure, loss, or misuse.

No internet transmission, website, database, or storage system can be guaranteed to be completely secure. Information submitted through the internet is provided at the user’s own risk.

Third-Party Links

The Site contains links to third-party websites, banking institutions, government services, advertisers, and other external resources. These websites are independently operated and are not governed by this Privacy Policy.

Review the privacy policy and terms of each third-party website before submitting personal data or using its services.

Changes to This Privacy Policy

This Privacy Policy may be updated when our services, technologies, legal obligations, or data practices change. The revision date displayed at the top of the page identifies the most recent version.

Material changes may also be communicated through a notice displayed on the Site where required by applicable law.

Contact Us

Questions, concerns, and privacy-related requests may be sent to:

Banks in SG
support@banksinsg.com

Jurisdiction-Specific Notices

Singapore

Where the Personal Data Protection Act 2012 applies, you may request access to or correction of personal data held about you, subject to applicable exceptions. Questions and PDPA-related requests may be sent to support@banksinsg.com.

European Economic Area and United Kingdom

Visitors located in the European Economic Area or the United Kingdom may have rights under the GDPR or UK GDPR, including access, correction, deletion, restriction, objection, withdrawal of consent, and data portability where applicable.

You may also submit a complaint to the data protection authority responsible for your place of residence, workplace, or the location of an alleged infringement.

California

California residents may have rights to request information about the categories of personal information collected, the purposes for which it is used, the categories of recipients to whom it is disclosed, and the deletion or correction of eligible personal information.

We do not sell personal information for monetary consideration. We also do not knowingly collect or sell the personal information of consumers under 16 years of age. Privacy requests may be sent to support@banksinsg.com.

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